Sunday, May 25, 2008

Some brand names just won't work

This curious little commercial is amusing enough - for a bottled water called Drench (it has its tiny moment of erm…Fame…in there somewhere). Here in New Zealand I can't see that brand name working. Agriculture is such a mainstream part of our culture. One of the longest running and most popular television shows is called Country Calendar and sheep dog trials still get air-time as a sport. Even to city dwellers with the highest level of sophistication; the sort that sip caffe latte's on Auckland's Ponsonby Road and drive Aston Martin DB9s through the twisting street circuits of the Viaduct Harbour know that Drench is what you give to sheep and cows to protect them from intestinal worms.

I can't see it taking off.

Bad TV commercial though. And not in a good way.

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