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Showing posts from August, 2011

The Birth of eV

The BBC just launched a new version of its iPlayer ap for people with a web connected TV.
The Beeb has an enormous store of content and a less restrictive model than most commercial broadcasters. As both content creator and distributor it can decide its own rules. While this might be a unique position in the market and give the broadcaster a slightly unfair first mover advantage it does offer a glimpse of what ‘TV’ might mean in the future that is converging upon us.

Features of the new app:

•    on-demand
•    advanced search
•    playability on multiple platforms - mobile and static.

Audiences have become used to adding layers of experience to television viewing. TV remains a channel with few restrictions on quality based on bandwidth. It is a fire hydrant compared to the relative trickle of the web. In recent years a significant proportion of the viewing audience have also overlaid secondary media to their viewing experience. Laptops, tablets and smartphones mean engaging with a …