I don't feel 45 at all. Whatever feeling 45 might feel like. Oh, sure I feel erratic heart beats sometimes and monumentally high bloodpressure (you can't feel that), but - by and large - I feel exactly the same way I did when I was 16. I feel differently about things, but physically I feel exactly the same.
I don't look the same. I've gone gray, my hairline is receding and I weigh a full 1/3 more than I did back then. My eyesight is failing. Ok…now I'm starting to feel different.
Read an article on the Brand Strategy Insider about research done by Tivo,
They examined the commercial-viewing habits of some 20,000 TiVo-equipped households, including which ad campaigns are fast-forwarded past by the lowest percentage of viewers. The results, so far, weigh heavily in favor of rational arguments. Relevance outweighs creativity in TV commercials by a lot. The ads on the "least-fast-forwarded" list aren't funny, they aren't touching and they aren't clever.
Last June, the No. 1 least fast-forwarded campaign was for the home gym brand Bowflex.
I love those ads. My favourite is the one with the 50 year old grandmother with the absolutely ripped body.
Proof that age is relative.