Thursday, February 07, 2008

Advertising's Epitome

It seems the most important person in advertising now is the music researcher.

Find a post-slacker, folk act and superimpose it on slick, meaningless imagery with a nod to a happy, happy 'lifestyle' and Bob is your proverbial.

The Jeep finance ad on TV is a case in point.

Garden State has a lot to answer for.

Yawn

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