I was doodling the other day when I came up with this idea. It was after having lunch with Mikael Aldridge, WPP's point man for Nokia. It reminded me of the first column I wrote for Idealog magazine a couple of years back - banging on about the importance of collaboration for New Zealand. Synposis: very. (the article isn't on the web and I can't find it in my work files, but when I do I will post it).