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Showing posts from December, 2009

Media has always been social

I participate in a new blog about social media. One of my fellow contributors (and the founder of the project) Justin Flitter left a video post which demanded a reply.

I have concerns that the novelty of 'social media' is overwhelming common sense and experience?

I hope the last thing you take out of my reply to Justin's post is any sort of Luddite view. It's just that I feel the discovery of access to media isn't such a novelty really for people who have had something to say and which they can articulate with at least a modicum of skill - mass media has to be fueled with content. In a way it is like a teenager discovering The Beatles today. New - but old.

I have to confess that I didn't really understand the central thesis of Justin's video. But some of his points stimulated the following thoughts of my own:

I have worked in social media all of my working life, since 1983 anyway. That may sound paradoxical but assuming broadcast or mass media isn't socia…