Friday, May 07, 2010

Design = Inventertainment

I get a kick out of good design.

Not only from an intellectual point of view, but also on an emotional level.

I know I am not the first and certainly not the last person to fall in love with Apple products, for example. It's hard not to respond to something so well thought out that it just functions beautifully and is enrobed in a package that makes you feel pleasure. (I'm typing this on the keyboard of my MacBookPro, the one with the silky metallic keys. It's getting dark and the characters have lit up. It's a thoughtful, intuitive response to a problem. Even though my machine is a couple of years old and has been superseded I still enjoy my old work horse.

There are plenty of perfectly utilitarian products that execute a task exactly as they are intended to - a $2 tin opener does the job just fine. An OXO opener costs considerably more, but the pleasure you get from using it is correspondingly greater - even if you don't suffer from arthritis.

The same goes for hand crafted luxury goods. An Hermes or Louis Vuitton bag will give its owner a great deal of pleasure in the knowledge that they appreciate its quality, authenticity and exclusivity.

Design is sexy. It gives us pleasure.

It is always the product of an inventive mind as well as the craft and skill required to execute successfully.

So, in an idle moment I have given it a new name - Inventertainment.

Tell me about a product or service that matches that description…