Design = Inventertainment

I get a kick out of good design.

Not only from an intellectual point of view, but also on an emotional level.

I know I am not the first and certainly not the last person to fall in love with Apple products, for example. It's hard not to respond to something so well thought out that it just functions beautifully and is enrobed in a package that makes you feel pleasure. (I'm typing this on the keyboard of my MacBookPro, the one with the silky metallic keys. It's getting dark and the characters have lit up. It's a thoughtful, intuitive response to a problem. Even though my machine is a couple of years old and has been superseded I still enjoy my old work horse.

There are plenty of perfectly utilitarian products that execute a task exactly as they are intended to - a $2 tin opener does the job just fine. An OXO opener costs considerably more, but the pleasure you get from using it is correspondingly greater - even if you don't suffer from arthritis.

The same goes for hand crafted luxury goods. An Hermes or Louis Vuitton bag will give its owner a great deal of pleasure in the knowledge that they appreciate its quality, authenticity and exclusivity.

Design is sexy. It gives us pleasure.

It is always the product of an inventive mind as well as the craft and skill required to execute successfully.

So, in an idle moment I have given it a new name - Inventertainment.

Tell me about a product or service that matches that description…


  1. bodytechfitmama6:43 pm

    Love it!!" Inventertainment"
    I too love my Apple Macbook PRo with those silky metallic keys!!

    Exertainment is for people who need to be entertained while trying to exercise!! Not my cuppa tea, as I believe to maximize your weight workout, keep it short, brief and intense...for 30 minutess..then enjoy life through entertainment!!

  2. First class. Only ever travelled first class by train once - and that was because standard was packed.

    But it was sleekier, shinier with better upholstry, roomier seats and curvy edges.

    It was a nice piece of design. Well, compared to standard class.

  3. Nice word, I suppose most art forms fit into the category - since they are all inventive, and will hopefully entertain in addition to whatever other purpose is behind them...
    If I had to pick a product it would be the banana guard. Which, according to the catalogue, "Can accomodate virtually any shape or size of banana." The product description alone provided hours of laughs for me when I first heard of it...


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