Honda in freefall



This is very cool. A clip from the blog created by Honda's UK agency describing the production of their newest TV commercial. I guess they have taken a leaf out of Sony Bravia's book - make a blockbuster and share every moment of the process right up until the denouement.

As I said the other day - we're in the content business now. Just launching a commerical without build up and engagement is missing the opportunity to invite the brand's owners in.

Thanks to Another Planning Blog for the heads up.

Of course then there's the other side:

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