Skip to main content

Honda in freefall



This is very cool. A clip from the blog created by Honda's UK agency describing the production of their newest TV commercial. I guess they have taken a leaf out of Sony Bravia's book - make a blockbuster and share every moment of the process right up until the denouement.

As I said the other day - we're in the content business now. Just launching a commerical without build up and engagement is missing the opportunity to invite the brand's owners in.

Thanks to Another Planning Blog for the heads up.

Of course then there's the other side:

Comments

Popular posts from this blog

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St