Wednesday, May 14, 2008

Putting on the Ritz

Bill Peake forwarded these on to me for my opinion. The Ritz Carlton have made some minifilms set in their Hotels

Last Night

The Delay

Nice enough. I suppose advertising is moving more and more to be the content business.
The originator of this approach was, of course, Fallon's BMW work.

I had a feeling of 'Yeah Right" to quote the laconic kiwi campaign for Tui Beer campaign. I kind of liked most of it, right up until the cheesy denouement in both.

Still, execution aside. It is a good strategy.

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