You say it best when you say nothing at all

Weiden + Kennedy in London have a nice blog. Worth visiting.

I just read an interesting post about Brand Voice - Could Your Brand Voice Please Shut Up?.
It comments on how the Malmaison hotel chain have peppered every point of contact (365 Branding?)with chatty, cute comments. Their own brand mouthwash Anatomicals Snog Me Senseless is a case in point.

I wonder if overtly 'saying' something misses the point of branding. What a product or service 'says' to me is my interpretation of the design, the experience or whathaveyou.

This morning I visited the Apple site to look at the new iMac that my brother had been excitedly telling me about. Apple's own blurb on the site seemed unusually spurious. No point telling me about a design's quality - I need to make up my own mind or listen to independent voices.

Sometimes understatement is the better choice.

Read the original W+K post

P.S. Malmaison seems like a strange brand name for a hotel - Bad House? - ah those crazy Poms.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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