At your disservice

After my post about Telecom's stuff-up in media planning i.e. running self congratulatory full page ads up and down the country without actually communicating with their customers directly by...um...email. I finally received a message late last night.

I guess Saatchi & Saatchi took their eye off the ball becasue they were too pissed at their client for not spoiling their Lovemark theory and demonstrating the old adage:

Nothing kills a bad product quicker than good advertising.


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