Matching brand voice with blog voice

Mark Twain's birthday has been marked on the Peterman's Eye blog. I like Twain's wit. Also like the way Peterman's includes interesting news and relevant links to the subject of their posts. Nice use of a blog to promote a business - in perfect sync with the brand.

Some Twain quotes:

  • Always do right. This will gratify some people and astonish the rest.

  • I am opposed to millionaires, but it would be dangerous to offer me the position.

  • A lie can travel halfway around the world while the truth is putting on its shoes.

  • It is by the goodness of God that in our country we have those three unspeakably precious things: freedom of speech, freedom of conscience, and the prudence never to practice either of them.

  • The proper office of a friend is to side with you when you are in the wrong. Nearly anybody will side with you when you are in the right.


  1. I agree! I'm a big fan of Peterman's Eye and Mark Twain. Thought I'd attach the link here in case anyone wanted to see the post about Twain today...



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