Friday, December 05, 2008
It takes all sorts…I guess…
Somethings just don't 'make my pants want to get up and dance'. I am sure that the women in the pictures are happy with how they look, even if they don't look happy. What is it that makes people want to become part of subcultures like body building?
When I was a kid I felt high levels of affinity with the punk scene. For a short time I had a Mohican haircut - not the impressive spiky kind popularised by tourist photos in London in the early 80s - more yer Joe Strummer in Rock the Kasbah - not flash. But, for a time I thought it was cool. I would hitch hike across the Auckland Harbour Bridge to attend classes. Some people would stop just to talk to the freak without hair - after I shaved off the strip. In those days voluntary baldness was far less common than it is today.
The search for identity is a strong driver, whether you are a punk, a bodybuilder or a lawn bowler. We all want to fit in and stand out in some way.
Sometimes brands fulfill that tug too. It is well documented that some Harley Davidson owners love their machines because other folks hate them. So middle class, middle aged chaps can feel like outsiders in chaps. I'd argue that men in leather chaps is probably sufficiently sub-culturish enough without the crappy motorcycles (HDs are gothicly, comically overpriced rubbish). My comments are reinforcement of the thesis in the book Primal Branding: Create Zealots for Your Brand, Your Company and Your Future by Patrick Hanlon (Use link to order from Fishpond). The scorn of a PC user directed to Mac lovers only serves to reinforce the Mac user's devotion.
In the mean-time while there is a strange charm to the photos above, I'm with Murderburger - "If these girls were naked I’m not sure it would actually even be porn."
Amazon fans:Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future