I saw this video on the Consumerist blog (part of the Gawker network). Have to agree with their comment:
We bemoan the intrusion of advertising into every living surface, but it's cool to see a little piece of magic like this in an otherwise boring situation.
In the days when I cared more about conventional advertising than I could ever admit to today the ethos in the agencies I worked at was that, if you were going to interrupt a person while they were watching their favourite show or reading their newspaper, then the decent thing to do was have the courtesy of being entertaining, informative or, at the very least, respectful of their time. After all, so the legend went, they didn't watch TV to see the ads.
I guess the flipbook execution for Nestle Quik is a little gem and nice use of media.