Luxury LeMinted edition chocolate brownies

A while back I designed the identity for my friend Toni's fledgling chocolate brownie business. She has been building it steadily and continues to have innovative flashes of inspiration - such as her latest - a limited edition mint fudge brownie for Christmas.

The wonderful thing about her product is that it is very much on-trend. The product is rich and well made. The packaging is beautiful (though, as the designer, I would say that) and a delight to receive - couriered to your door. Serious Brownee gifts are artisan, lovingly hand made like a Hermes bag - so they are rare; a luxury which is rare these days. For about the same price as a bunch of flowers you can send a thoughtful, unique gift that won't die.

If you are struggling for a personal or corporate gift idea my suggestion is that you get online or on the blower now. SeriousBrownee.co.nz don't leave it too late - every order is custom made - you don't have the luxury of time.

Comments

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...

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