Luxury LeMinted edition chocolate brownies

A while back I designed the identity for my friend Toni's fledgling chocolate brownie business. She has been building it steadily and continues to have innovative flashes of inspiration - such as her latest - a limited edition mint fudge brownie for Christmas.

The wonderful thing about her product is that it is very much on-trend. The product is rich and well made. The packaging is beautiful (though, as the designer, I would say that) and a delight to receive - couriered to your door. Serious Brownee gifts are artisan, lovingly hand made like a Hermes bag - so they are rare; a luxury which is rare these days. For about the same price as a bunch of flowers you can send a thoughtful, unique gift that won't die.

If you are struggling for a personal or corporate gift idea my suggestion is that you get online or on the blower now. SeriousBrownee.co.nz don't leave it too late - every order is custom made - you don't have the luxury of time.

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Ze Frank thinks so you don't have to

Ze Frank appeared on my radar when I saw his presentation among the excellent TED Talks videos . This morning I was reading Russell Davies planning blog in which he referred to a clip by Ze Frank - Where do ideas come from. Here's the transcript: "...Hungry Hippo licks Aunt JEmima [sic] writes, "Are you ever gonna break into song again? Are you running out of ideas?" Hungry Hippo licks Aunt JEmima, that's a good question. I run out of ideas every day! Each day I live in mortal fear that I've used up the last idea that'll ever come to me. If you don't wanna run out of ideas the best thing to do is not to execute them. You can tell yourself that you don't have the time or resources to do 'em right. Then they stay around in your head like brain crack. No matter how bad things get, at least you have those good ideas that you'll get to later. Some people get addicted to that brain crack. And the longer they wait, the more they convince themse...

Johnny Bunko competiton

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Why billboards must go.

The problem with billboards and advertising in public places is they are an invasion of privacy. Unlike magazine, tv, radio (etc) advertising you cannot choose to turn it off or avoid it. Nor does it offer anything in return. It is a medium that offers no benefit or advantage to the person it is inflicted on. At least television ads subsidise the programming. Without doubt some billboards are entertaining - I thought the anti GE poster for short lived MADGE activist group was particularly good. But most are rubbish. Literally. Badly executed. Nothing important to say. The debate has led to a great deal of hysteria - mostly from people with a vested interest in perpetuating the deployment of hoardings. Perhaps the idea that the issue at stake is 'property rights' is the creepiest. If you own a building you have every right to plaster anything you like on its external surfaces. Is that an antisocial point of view? I think so. In the UK you could have an ASBO slapped on you for si...

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