You Are Beautiful

In the same vein as the Free Hug campaign that was given international exposure by the Sick Puppies video (which was one of the hits of YouTube last year with over 10 million views so far) comes the 'You Are beautiful' campaign. I like the idea, not only for its sentiment but also because it is a grass roots movement using the web to spread an idea.

The aim of the You Are Beautiful art project is to "make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization."

Its idea is simple: post the phrase "You are beautiful" in random places where anyone can see them. This has inspired people throughout the world to create installations along roadways or plaster signs in windows.

An excerpt from the site's 'essay' explains why trends toward empowering people through grassroots methods continue to grow:

The reasons why street artists are doing what they are doing, in the way that they are doing, is not simply to question their surroundings; but to provide alternative perspectives, meanings, or values to those of consumerism.

Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.

I like.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

Search This Blog