Unspeak revisted.

Sometimes words begin to creep into the vernacular, migrating like lost geese from their correct place of use. At the moment the word that is 'robust'. People who want to sound important or intelligent add in robust as an adjective for the flimsiest of reasons.

"I would like you to make a robust effort on your colouring in Zoe..."

Already, 11 minutes into the 6pm news bulletin I have heard it used twice.

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