Beer and skittles

According to Ad Age the U.S. brewing giants Anhauser Busch (owners of the Budweiser brand) and Miller have dropper their ad spending by $131 million (US) but at the same time they moved more brewskis by 2%.

I don't find that result especially surprising. Though I confess I hadn't seen the term 'Measured Media' used before. In this context the brewers say they are actually spending more but on local events and bar promotions. But the numbers don't seem to stack up.

It does reinforce (in a high profile category) that ad agencies need to think carefully about how they will earn their fees in the future.

Ad Age article

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Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

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