Skip to main content

That's so gay...


The Ad Council in the United States has produced a campaign to discourage the use of the expression 'That is so gay..." To described something naff or uncool.

Have to confess I find it an incredibly irritating term. Not because I find it especially offensive but because it is mindless. It worries me when I hear my 8 year old daughter use the expression because I know her vocaublarly has enough language stashed away to be more articulate.

Using a bromide term to describe virtually anything degrades our language and its user.

Of the three executions I have seen I like this one best because it reinforces my thoughts on the matter, rather than the social activism of the others in the series.

As a foot note it amuses me that ad campaigns are still made in sets of three. Like a Lladro theme.

Official site ThinkB4youspeak.com

Via Made to Stick blog

Comments

Popular posts from this blog

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St