A bird in the hand…
I was rereading Made to Stick the other day. One passage caught my imagination - talking about the stickiness of proverbs and their presence in most of the world's cultures.
It occurred to me that it would make a great name for a writer or writing business:
ProVerb (Doing Words For Profit).
I sketched in on a piece of paper, then left it lying on my desk, basically adding it to my pile of ideas that probably never get done.
In completely chance meeting with a woman who happens to be a writer it came up in the conversation. Turns out she had been looking for just such a name for her business. So I have given it to her, she has registered the domain and is in business. Perfect.
Serendipity and Synchronicity at play.
I recommend Made to Stick (read my review on the Idealog Magazine blog).
Get a copy from Fishpond (NZ)