How to stuff a brand

I wrote a post - Ticked Off - about McDonald's getting the Heart Foundation Tick in Australia. Well the other day I was horrified to see an Eating Well commercial for, that's right...McDonald's. They have introduced a pasta shapes Happy Meal. And good for them.

The problem is that McD's still pump tons of fries and burgers into the population. The brand stands for that, not good nutrition (well in my mind - and let's not forget 'the consumer owns the brand').

The presence of McDonald's products in Eating Well undermines the whole propositon. If I was an advertiser like Healtheries I would be unhappy being housed in the same stable.

A principle isn't a principle until it costs you some money.

By the way, I stopped at McDonald's on the way up North with Zoë...she likes the Pasta Zoo shapes. I am so conflicted...

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

Search This Blog