You might notice something different

I have removed the Amazon boxes from the footer of my posts. They weren't working and get in the way of the communication. I am happy to recommend products that I have used or read - word of mouth is a powerful tool, but maybe commercialism can just be too tacky when it is so 'in your face'.

I guess, being data, they slowed down the connection too. This afternoon the Melbourne Grand Prix kicked off the 07 season. It will be interesting to see if Ferrari can have a better year and whether it will seem different without Michael Schumacher? The point I was going to make is that, in F1, the theory goes that if a part doesn't break - it's too heavy. In the pursuit of speed weight is shed. In design the same is true. It is not a matter of how much you can put into a design (or communication) that matters - it is how much you can take away in the interests of making your point.

Comments

  1. Jason2:37 pm

    You might like this quote then
    "A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. - Antoine de Saint-Exupery"

    ReplyDelete
  2. Yes, nice quote. I wrote a post about Saint-Exupery back in the day...
    http://oneandonlybrands.blogspot.com/2006/08/disorderly-conduct.html

    ReplyDelete

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