Fashion has a new face

Ugly Betty has been popular with some viewers. Me, well, I watched the pilot but it's not for me. The UK's Channel 4 promo is entertaining (via BrandDNA) and reminds me of the weirdly watchable speed painting on YouTube.

Station idents and promos are big business, if they were sold at commercial rates they would be worth tens of millions of dollars. The channel branding business has facsinated me since working with Bill Peake, who was my business partner in BrandWorld. Bill had previously worked as Asia/Pacific sales director for the UK firm Lambie-Nairn who pioneered the art of the channel ident. LN were led by the visionary designer Martin Lambie-Nairn (a winner of the prestigeous D&AD President's award). I remember watching some of Bill's tapes for some of the European channels such as Arte and being hypnotised by the quality and invention of the imagery. One of the most striking features was the sound design. All of the elements would combine beautifully to capture attention and provide a bed for ever changing information.

The spots made me wonder about the idea of creating a brand without the usual linear narrative (or gags) that are the convention in advertising.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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