First the melody, then the words

I'm feeling a little retro. Paul Arden was a creative director for Saatchi & Saatchi in the 70s and 80s. He has written a small book that I recommend to my advertising students. It's not how good you are. It's how good you want to be.

Presentation tips from Paul Arden

"When we go to see a lecture, we generally go to see the speaker not to hear what they have to say. We know what they have to say. That's why we go see them.

How many speeches have you heard? How many of them can you remember?

Words, words, words.

In a song, we remember firstly the melody and then we learn the words.

Instead of giving people the benefit of your wit and wisdom (words), try painting them a picture. The more strikingly visual your presentation is, the more people will remember it.

And more importantly, they will remember you."

Paul Arden


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