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What's not to like?


Actually I find this ad for Australian underwear specialist Bonds very likeable.

Not that I'm planning on rushing out to buy the product (though the brand has a male extension - as it were).

There is just one thing I find disturbing about this ad.

No it's not the fit young Aussie girls gamboling about in their undies - It bears more than a passing resemblance to the Japanese retailer Uniqlo's clock - don't you think?

It also reminded me (just reminded mind you) of the terrific Gap 'Swing' commercial of the mid-nineties.

Perhaps the old rule of advertising "If you nothing to say - sing it" has been adapted to: "When you have nothing to 'say'- dance it'"

A new genre, perhaps?



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