What's not to like?
Actually I find this ad for Australian underwear specialist Bonds very likeable.
Not that I'm planning on rushing out to buy the product (though the brand has a male extension - as it were).
There is just one thing I find disturbing about this ad.
No it's not the fit young Aussie girls gamboling about in their undies - It bears more than a passing resemblance to the Japanese retailer Uniqlo's clock - don't you think?
It also reminded me (just reminded mind you) of the terrific Gap 'Swing' commercial of the mid-nineties.
Perhaps the old rule of advertising "If you nothing to say - sing it" has been adapted to: "When you have nothing to 'say'- dance it'"
A new genre, perhaps?