All Blacks made in Holland

Putting aside the deep psychological pain of being kicked to touch prematurely at the Rugby World Cup I was shocked to find that the 'Of this Earth' campaign for the All Blacks was created by Adidas in Holland by the agency 180.

Now that is just wrong

Advertising for the All Blacks brand should be of this Earth. Aotearoa, New Zealand.

Of course I'm being a hypocrite. How can I reconcile a point of view that it doesn't matter where your favourite kiwi brand's physical products are manufactured then squeal about the small matter of an iconic symbol of identity being jobbed out. Maybe if it wasn't a dutch agency - what was it that Austin Powers' dad, Nigel Powers, said:

"There are two kinds of people I can't stand in this world. People who are intolerant of other people's cultures, and the Dutch."

And yes, I've banged on about the joy of atheism, but I can't help but wonder if this was just bad juju…?


  1. And there was I thinking I was the only person silly/clever enough to squeeze a quote from Nigel into a conversation.

  2. Stan my in-box has been clogged with hate mail...


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