Sony Walkman ad

I've referred to the Sony Bravia campaign before. Saw this commercial on TV tonight and wonder if they have run out of steam.

It seems as if the corporate brand team have seen the impact the three commercials for the Viera Tv have had and figured it would work as an overall brand positioning. So now the 'Colour like no other ' position is applied to other products in the Sony portfolio.

I'm not certain aping your own success is a successful strategy.


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