Design for tight times

Jeff Bezoz is a legendary figure in the history of the Internet. Along with Yahoo and eBay founders he is one of the commercial web's pioneers. I still love Amazon.com and seem to have a steady stream of books arriving. I get a kick out of the Amazon brown box sitting on my doorstep (a strange habit of couriers - drop and run).

Sure Amazon has its critics, I am not sure if it ever gave its shareholders a dividend? But they are innovative and customer focused. I saw this quote from Bezos on the MetaCool blog

"I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."


That's worth thinking about - it is certainly within the sphere of my little project Less Magazine. Some of the answers to the questions of sustainability is the idea of doing more with less. I suppose a corollary would be the old saws of 'Necessity is the mother of invention' or 'Needs must when the Devil drives.'

Having abundance tends to lead to waste. When the abundance of waste become the problem we need to turn our minds to elegantly simply solutions.

What interests me from a design perspective is the the baroque, ornate maximalism that was the genre of choice in the most recent era will, surely, be replaced by a more spartan approach that will probably transcend the vagaries of fashion and stylised design.

I certainly hope so.

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