Thursday, June 05, 2008

New Zealand Television Channel Strategy

Ok. Pop Quiz. Who won this year's American Idol?
I won't tell you - but the simple fact is that, if you want to know simply type 'American + Idol" into the search panel of Firefox (what you're still limping along with an inferior browser - Safari Included).

Here in New Zealand there must be six instalments left before the winner is decided.
How stupid is that? It makes suspense programming - find out what happens next - redundant. Have TV executives failed to comprehend the web?

Primer: Real Time.

Live TV is no longer a luxury. It is a necessity. Shows like Idol have to be broadcast simultaneously - the people most interested are going to engage online. A three week delay is stupid and undermines advertiser investment/confidence.

Possible Spoiler Alert.

At least the talentless dwarf didn't win.

Why do I even inflict TV on myself at all?

Loving Joost.

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