Serious about chocolate?

My friend Toni bought a business on the TradeMe website. Chocolate brownies. Hmmm, curious. It fascinated me that she would shell out a not inconsiderable amount of money for a really, really bad website, a cardboard box with some handwritten lists of customers, a brand name and some pretty horribly designed cards and a magic recipe. (Is this starting to sound like Jack and the Beanstalk?). The business is called Serious Brownee.

Once I had gotten over looking at her incredulously and repeating the words…"You didn't…" in that concerned, chuckling way that friends express incredulity - I resolved to do what I could to make myself useful. Now, I'm not much of a baker, so I applied myself to helping out with the marketing: positioning, packaging, webstuff.

Toni has done an amazing job of bring the concept alive. The recipe has been perfected (and she plans to develop limited edition - Gentai - versions. If you are serious about chocolate - get in quick).

With Christmas coming these will make incredible Christmas gifts...I heartily recommend you try them.

SeriousBrownee site

From little acorns…(or cocoa beans as the case may be…)


Popular Posts