White Gold is White Gold

One of the classic ad campaigns of the last twenty years is 'Got Milk'. The ads by Goodby, Silverstein & Partners were simple and an example of the power and influence of planning (the process of creating the idea is well documented in Truth, Lies, and Advertising: The Art of Account Planning).

Well the agency that created the Got Milk Campaign has launched a new programme to sell milk for its nutritional benefits - which sounds all rather worthy, doesn't it? But meet White Gold, a rock god and his two band mates in a baroque parody that I think you find amusing.

The creative feels familiar, there was an MTV promo campaign created here in New Zealand with an unlikely guru - and the new Mike Myers film (also about a guru) seem to be in the same genre).

It is a bit of fun, but I doubt it will enter the cultural consciousness the same way as 'Got Milk' managed to do.

Visit the no expense spared web site
(My favourite is the stage suspended beneath a Montgolfier styled hot air balloon).


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