Lucky me

What a sensational day in Auckland today. Blue sky. Sparkling water. It all made the stress of work seem like a summer's day.

I am enjoying working with the team at BrandWorld. It is an interesting business that defies the conventional advertisng model in ways that you wouldn't expect. The population of experienced brains from advertising, marketing and publishing is (I'll have to use the technical term, sorry) gobsmacking. Since I sold my stake in the business - when it was still fledgling - it has progressed phenomenally to become an influential force in the marcomms landscape.

It doesn't hurt that the office overlooks the sensational Auckland viaduct - ring side.


  1. Mate, I should interview you. I'm writing a story for Marketing Magazine on branding.

    Give me a yell at


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