Friday, January 23, 2009
Behind the scenes
I am not a great fan of showing clients lots of ideas. It conveys a sense that I am unfocused or can't make a recommendation.
That doesn't mean I don't go through an evolutionary process to arrive at the recommendation. Simply that showing the client the workings is wasteful and indecisive. If you hand a choice over to the client, you are simply the raw material to be mined, rather than the high value end product.
That said, I was fascinated by the design process for something called UKE (not even sure what it is). For non-design/non-marcomms people it might be interesting to see some of the process.
Logo design from start to finish - CreativePool
If you are ever in the position of commissioning creative work and are presented with choices, tell the vendor to man-up and come back with a recommendation (unless you are controlling fascist who thinks they could do everything better themselves and hires weaklings).