Negative associations

I have to confess that I am fond of this commercial for Vodafone New Zealand. The idea is OK, if literal and a little obvious, but I really like the music which propels the OK to the very nice. Too bad it's for Vodafone, whom I am coming to the conclusion are really no better than Telecom when it comes to rorting consumers (ref iPhone contracts).

The music is: 1922 Blues by US-folk/blues singer/guitarist/banjo player Charlie Parr. I just bought it from the iTunes store. Yes, it is the best bit of the commercial.

Will I think of Vodafone every time I play it? They should hope not.

Vodafone are bilking kiwis same as Telecom did/do. Duopoly is just as bad as monopoly.
In the words of Charlie Parr, "Ain't that the way it is?" - The Man has you in his pocket.

The commercial was made by the talented Mr Worthington's team at Clemmenger BBDO Auckland, the CGI came from Animal Logic in Sydney.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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