Google and Advertising

An interesting interview with Eric Schmidt, CEO of Google. The session comes from the Ad Age Madison + Vine Conference on July 16, 2008. I like that Schmidt is forthright about not becoming a media company "Because we're no good at it." Google will focus on things that are measured. He says that advertising is heuristic and subjective - which is, of course, true. I like the concept of adjacency of the web to be a companion to core business - it is something I am interested in exploring further.

The Atlantic Monthly article Schmidt refers to is interesting and worth reading. While you on the Atlantic site I also recommend reading the story about Frank Lloyd Wright's tallest building - Price Tower - which once headquartered an engineering firm that serviced the oil industry. The writing is prosaic, in that measured, very American style. If design and architecture is your thing also check out the companion slide show to view some of the building's details.

Price told Wright he wanted a three-story building and was willing to spend $750,000. Wright suggested a 10-story tower (“Modern elevators and all that,” he explained). In the end, as Price later wrote, “we finally compromised on nineteen floors.” Price Tower, completed in 1956, cost $2.1 million.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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