His thesis in Tribes is that people want to belong, but tribes need leaders and that should be you. The web means you can lead from afar, or the rear - or in your jockey shorts from your spare room.
I like Godin's take on the world. Here is an extract from his blog:
The marketer's attitude
Traditional job requirements: show up, sober. Listen to the boss, lift heavy objects.
Here's what I'd want if I were hiring a marketer:
You're relentlessly positive. You can visualize complex projects and imagine alternative possible outcomes. It's one thing to talk about thinking outside the box, it's quite another to have a long history of doing it successfully. You can ride a unicycle, or can read ancient Greek.
Read the rest
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Seth Godin at TED