Nike Here I Am, slightly mad, but good.

Nike have a long history of innovative advertising that has contributed to the building of an uberbrand, one that has embedded itself in the psyche of the a vast percentage of the world's populations.

It has got to the point where they can pretty well say whatever they want and consumers will accept their message, however weird. Not that it's a bad thing.

I like this commercial, not only because it is different but also because I can relate to the idea that the parts of your body seem, in some way, independent of you. I often know that my legs can keep going but my legs have a different point of view.

They have come a long way from selling home-made waffle sole shoes from the boot of a car at track meets.

The Nike.com site continues to be a cutting edge showcase for interactive technologies and storytelling.

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