Nike Here I Am, slightly mad, but good.

Nike have a long history of innovative advertising that has contributed to the building of an uberbrand, one that has embedded itself in the psyche of the a vast percentage of the world's populations.

It has got to the point where they can pretty well say whatever they want and consumers will accept their message, however weird. Not that it's a bad thing.

I like this commercial, not only because it is different but also because I can relate to the idea that the parts of your body seem, in some way, independent of you. I often know that my legs can keep going but my legs have a different point of view.

They have come a long way from selling home-made waffle sole shoes from the boot of a car at track meets.

The Nike.com site continues to be a cutting edge showcase for interactive technologies and storytelling.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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