Asymmetric warfare

Last year I developed a brand concept for a client who specializes in professional training. It's live now.

The interesting thing about the project was the willingness of the client to adopt the brand name SuperStar. It is a training programme for top sales people. Superstar will contract to train individuals from one organization in a category.

My recommendation was to avoid selling the secret recipe to competitors. How can you gain a strategic advantage over rivals if you are all behaving the same way, using the same tools and, effectively canceling each other out - what is the point?

I also have an issue with cookie cutter business degrees. Singing from the same hymnal means the opportunity to strike shock and awe into the hearts of competitors is homogenized.

I recommend you get in touch with Martin Fenwick and see if he'll accept you into the program.

It's time for some Asymmetric Warfare.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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