Yorkie Brand Curio
I'm not sure if it would be legal to package your brand with this overt positioning in New Zealand. We're very PC here. Which is code for 'big girls blouses'.
Apparently sales of the enrobed chocolate bar from Nestle has increased since the 'Not For Girls' message began appearing on pack. Biggest increase in sales…you guessed it…women.
My friend Dr Gill Webster, the brilliant scientist who is working on a vaccine to cure HIV, told me the other day that the chromasome that makes men is getting shorter and that, soon, male humans will be redundant. Presumably women will find all the satisfaction they need from Yorkie bars.
The mind boggles.