I wanted a picture for the cover of my book. My way of working is to visualise things. Make things seem real even before they really exist. It's something I learned working in advertising. People are visual. If I was to present you with a long document you'd yawn and read it later. I posterise the idea and it's a whole different story. So I was thrilled when I found a perfect image on Flickr. Contacted the photographer and within days had a permission to use the image - in return for a credit.

So, thanks to Zoran Kovacevic, a superb photographer…and generous with it.


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