Monday, August 07, 2006

Easily Amused

Ok, so it's not particulary meaningful. But it is funny.

This is what happens with web 2.0 - unfettered.

Ever wondered why most commercials are dreary or not very funny - even when they try?

Quite simply it is because of the layers of process and approval. Kind of like cheese slices. The pack says it's cheese, but we know… don't we? Good cheese is a natural product, with very few processes from raw material to end result. Maybe that's why ad creatives get so excited when they smuggle something good, past the suits, past the clients, past the commercial director and TCAB.


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