Viral advertising references itself

There always comes a time in advertising when the ad makers decide it's time to reference themselves, with a knowing wink to the audience - nudge, nudge.

This mini commercial is intended to be spread, as I am doing now, on the web.

I rather like it. I'd probably be disappointed by my new Mini if it couldn't perform as if it was an invisible HotWheels track though.

What do you think? Chat about it with me on Twitter


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