And 'it' is…?

See if you can figure out what brand is being advertised in this spot.
Had me stumped. But I'm not feeling especially swift today.

Just finished reading an interesting book. Branded NationThe Marketing of Megachurch, College Inc., and Museumworld. Very interesting reading.

"Twitchell’s basic premise—that organizations live and die based on brand recognition—isn’t new. In recent years, publishers have churned out dozens of marketing books trumpeting the importance of brand recognition. What sets Branded Nation apart is Twitchell’s richly detailed examination of how religious, educational, and cultural institutions are jumping on the branding bandwagon. Twitchell, a University of Florida professor and the author of previous books on advertising and culture, takes a couple of lumps from critics who found some parts of his newest work reductive or incomplete. But overall, Twitchell’s persuasive arguments and enviable story-telling ability make Branded Nation an enjoyable—and enlightening—read."

What I found curious was how the author took some serious swipes at the University of Florida and still seems to be employed by them. In a perverse way I suppose his commentary is good for the school's profile and rankings - the very things he bemoans. The first chapter is the best introduction to contemporary branding that I have seen.

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Ze Frank thinks so you don't have to

Ze Frank appeared on my radar when I saw his presentation among the excellent TED Talks videos . This morning I was reading Russell Davies planning blog in which he referred to a clip by Ze Frank - Where do ideas come from. Here's the transcript: "...Hungry Hippo licks Aunt JEmima [sic] writes, "Are you ever gonna break into song again? Are you running out of ideas?" Hungry Hippo licks Aunt JEmima, that's a good question. I run out of ideas every day! Each day I live in mortal fear that I've used up the last idea that'll ever come to me. If you don't wanna run out of ideas the best thing to do is not to execute them. You can tell yourself that you don't have the time or resources to do 'em right. Then they stay around in your head like brain crack. No matter how bad things get, at least you have those good ideas that you'll get to later. Some people get addicted to that brain crack. And the longer they wait, the more they convince themse...

Johnny Bunko competiton

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Why billboards must go.

The problem with billboards and advertising in public places is they are an invasion of privacy. Unlike magazine, tv, radio (etc) advertising you cannot choose to turn it off or avoid it. Nor does it offer anything in return. It is a medium that offers no benefit or advantage to the person it is inflicted on. At least television ads subsidise the programming. Without doubt some billboards are entertaining - I thought the anti GE poster for short lived MADGE activist group was particularly good. But most are rubbish. Literally. Badly executed. Nothing important to say. The debate has led to a great deal of hysteria - mostly from people with a vested interest in perpetuating the deployment of hoardings. Perhaps the idea that the issue at stake is 'property rights' is the creepiest. If you own a building you have every right to plaster anything you like on its external surfaces. Is that an antisocial point of view? I think so. In the UK you could have an ASBO slapped on you for si...

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And 'it' is…?

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Ze Frank thinks so you don't have to

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