Listen or Perish

Bob Garfield, eminent writer for Advertising Age has a new book. The Chaos Scenario. Looks like an interesting read. Better still, the video promo is an interesting watch.

I've ordered my copy (while there is still a publishing industry). It seems a familiar story for anyone with an eye an ear open in the world of social media. But, coming from such a respected source in traditional media - maybe the message won't seem to be a rant from a marginalised disruptor.

Chris Anderson, editor of Wired said "Tales of total industrial collapse have never been so fun! Garfield's analysis of the total disruption of the media industry (and how it may be reborn) is right, prescient and wildly entertaining."


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