Are you in the game?
Who doesn't know the Monopoly brand? It is perennial. How would you bring it to life for a new audience or remind those of us who have forgotten how much fun it can be to play that it is still around?
This campaign does a pretty good job of it. While it is relevant and on-brand (ignoring the ordinary and obvious things like digital versions,…yawn - product not brand) it is still engaging and stimulates the idea of being 'in the game'.
The American street names kind of baffle me, but the idea is universal. Especially like the plastic sheen. Nice touch.