Where is the love?
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Saatchi & Saatchi Wellington have produced a video for Wellington Zoo that looks to me as if it has been made solely for use on the web.
It features images of Zoo animals disturbed by the sound of a woman, apparently reaching sexual climax to a syrupy tune that sounds like Barry White.
The problem with the ad isn't that it is cheap and cheesy, but that, having watched it I have no idea what the Wellington Zoo are promising me.
Is there to be an orgy at the Zoo on 'Adults only' Valentines Day? Heaven forbid there is any hint of bestiality.
This kind of 'ad' actually demonstrates the value that bodies like the Advertising Standards Authority and Commercials Approvals have in governing what is distributed. When snot-nosed creatives can bypass the system and make stuff on the cheap it kind of ends up like the sort of graffiti you might see in the boys toilets at a high school - except animated.
Verdict, cheap and nasty. Not especially funny. Incomprehensible.
Sad from the agency that brought you 'Lovemarks'.