The Empire Strikes Back

Big week ahead.

I have agreed to spend half my time working for BrandWorld, the company I formed in 1996, at which I created the hugely successful Family Health Diary format. I kind of made myself redundant when the FHD property took over the focus of the business like khudzu. Given that I focus on concept, prototype and initial implementation and that the product is something of a template there wasn't much productive work to be done. All of our energy and resources were directed to selling and producing the TV and magazine properties. I sold my stake in 2000. I've come back now that there are more resources and much bigger set of goals to achieve. SInce I left I have remained in touch with the company, developing other properties like Eating Well and IN2IT as a consultant- with many more in the pipeline.

I have also agreed to lecture at Massey University in the design faculty. I'll be covering marketing communications design and design research. I'm looking forward to working with students and hope to bring the topics alive for them (and me in the process).

I have been working with Vincent Heeringa and Martin Bell of HB Media (and formerly of the successful business magazine Unlimited) to develop and launch a magazine and media brand that I am hoping will connect with the Intellectual Capital community - people who think for a living and create wealth. I was reading some treasury papers that utterly clicked with my thoughts in this area about the importance of geting ideas realised that will make a difference on the the world stage.

And then, there are my pet projects Personal Best - an online resource for men and WellSpring, both in various stages of development.

I'm also signed on to learn how to be a creative coach through a network in the States formed by the author and specialist creative catalyst Eric Maisel.

Busy times. But I have bought a bike and intent to balance my work with some activity. I know you're all worried that all work and no play makes David a dull blogger.


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