Getting to know me

I read a little poem the other day - and while most poetry leaves me baffled I rather liked this one.

"Come sit down beside me"
I said to myself.
And although it doesn't make sense,
I held my own hand
As a small sign of trust
And together I sat on the fence.

Michael Leunig - 'Sitting on the Fence'

I return to the idea that: until we know ourselves and our own brand identity in rather more intimate ways than most people and organisations are currently comfortable with, then all we will be left with are projections of archetypes, cliches and rather pointless templates that fall, uncared for on deaf ears.

If you are to be The One & Only then becoming comfortable with who you really, are is a significant challenge with implications throughout the marketing process from pricing to trade relationships?

How can you charge a premium for your brand if your understanding of why it is worth more is faulty.

How can you charge a premium if you do not have an utter and unshakeable belief in the value of the thing you produce?

How can you not command a premium if you have the confidence in your brand and every atom of effort that goes into it?

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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