Wednesday, April 22, 2009
One of the best ads of all time
Back in the 80's John Webster was a leading figure in the advertising community. He was a believer in telling human stories. In 1988 I clipped an op-ed piece in Campaign (UK) magazine by Webster. Back then he bemoaned the rise of the technology and tricks - which have become commonplace today in advertising. This ad is genius for its idea, or should I say insight - The Guardian newspaper gathers all the facts to offer its readers an informed point of view (presumably instead of a rabble rousing opinion).
Not only has journalism declined, but so has advertising - both crafts that went hand in glove to tell stories that helped us form opinions.
Maybe a nice recession will push the reset button. We'll go back to the truth well told and be suspicious of tricks - except when they challenge bigoted, biased views.